Admn2

Demographic Market Segments:

• Age – History

• Gender

• Marital Status – Family Life Cycle

• Income – Social Status

• Education – Social Status

• Purchase behavior

• Communication Style

• Geographic

• Other

Psychographic Consumer Behavior:

• Personal activities

• Group activities

• How time is spent

• How they think (decision process)

• Other

Media and Communications used

• Traditional

• Nontraditional

• Social

• Search engines

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