Admn2
Demographic Market Segments:
• Age – History
• Gender
• Marital Status – Family Life Cycle
• Income – Social Status
• Education – Social Status
• Purchase behavior
• Communication Style
• Geographic
• Other
Psychographic Consumer Behavior:
• Personal activities
• Group activities
• How time is spent
• How they think (decision process)
• Other
Media and Communications used
• Traditional
• Nontraditional
• Social
• Search engines