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Select an NFP organization or government agency that deals with a relatively narrow and specific set of health care issues, whether through service delivery, consumer advocacy, education/promotion, financing, or regulation. Look for an entity for which there is abundant information about the nature of its operations. Define a set of strategic performance measures for the entity. These should be metrics that are as objective and measurable as possible. It is preferable that they be quantitative, but do not try to quantify something that is truly subjective. By tracking these measures, the organization or agency should be able to determine whether it is making progress toward achievement of its strategic mission. If it helps, imagine that you are the head of the entity and will be using these metrics to determine how well you are doing and to persuade your funding sources to continue supporting your work.


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