As explained in Chpter 16, “Conjoint Analysis,” you can use conjoint analysis to segment the customers

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As explained in Chpter 16, “Conjoint Analysis,” you can use conjoint analysis to segment the customers in a given market. analyst for Coca-Cola and you ask 100 soda drinkers to rank the 20 product profile showin in Figure below describing a six-pack of soda

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