Assignment 13

You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment must be minimum of 200 words. https: //youtu.be/- JKtPntB6is

NOTE: If any article have to be used, they must be from google scholar

First, identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed in the book, then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.

You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.

APA Format

You are free to choose any firm!


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