Case Study

Question: Read case and answer the question

1.Critically analyze MTV’s strategy in the Middle East (hint: Conduct a SWOT analysis) (4 marks). Comment on its entry strategy and its strategy of providing mixed content to the market (1 mark). (TOTAL: 5 marks)


1. Double-spaced, 12ptfont (Times New Roman)

2. 1 page long


a) How well did the response actually answer the question in a logical, clear and comprehensive manner?

b) How well did the response deal with all aspects of the question?

c) How well did the response link the relevant course material?

d) Did the response demonstrate an appropriate effort/level of analysis? To what extent did the response demonstrate original thought or new insights to the issue that falls outside the course materials?


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