Consumer Behavior Web Assignment

According to an article published in Forbes in 2010, the 10 essentials of an effective website includes the following: company/product easily identifiable, front and center contact information, fast search bar, speed; detailed, well-organized content; product qualities highlighted, differentiated benefits presented, encourages return visit, easy to navigate, and fresh new content.

Visit two-three websites for ONE type of product (e.g., laptops, laundry detergents, beverages, athletic shoes, etc.) and analyze the layout of these sites including the 10 essential elements listed above. Respond to the following questions evaluating the overall effectiveness of the websites.

1. How does a consumer’s perception affect the influence the website has on the consumer? Include a discussion of the sensory aspects.

2. What are the stages of perception as it relates to consumer decision and buying? Relate these stages to the qualities of effective websites as identified by Forbes.

3. How does a consumer’s personality affect his or her buying decisions which inevitably shapes his or her lifestyles? Include a discussion of how a consumer’s view of him or herself also impacts buying decisions.

4. Analyze the effectiveness of the websites in reaching their respective target markets. What specific things would you recommend implementing in order to improve upon the effectiveness?

Your response should be a minimum of two pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.


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