Customer Relationship CRM
You must first read and understand what a CRM system is, it is not strategies. A CRM system helps to Accelerate Sales, Build Relationships, and Deliver Projects.
A good exercise for all CRM projects is to take select high-level sales and marketing organization strategies and tie those to your customer relationship management capabilities and functionality. Fill in what you consider would be good items to include in a CRM system for this type of organization:
Sales Strategy
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Marketing Strategy
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Service Strategy
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attachment
CRMCaseStudy-IB-CR.pdf
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