Discussion

Respond to the following prompt:

In The Ultimate Sales Machine, Holmes (2019) wrote: “In my experience, there are three types of executives. A full 90 percent are what I call ‘tactical executives,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executives – possess the rare combination of both tactical and strategic abilities” (p. 59). What is the difference between a strategic and tactical executive?
Why is it important to become a better strategist in today’s competitive environment?
What specific knowledge and skills must a strategic executive develop?


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