ITECH3002 – Assessment 4 – Entrepreneurship Project 1
ITECH 3002 Professionalism and Entrepreneurship
Assessment 4 – Entrepreneurship Project
This assessment enables students to develop their report writing skills, information presentation
skills, oral communication skills, video recording and editing skills, as well as an opportunity to
research and plan an IT business concept.
Timelines and Expectations
Percentage Value of Task: 25% (60 marks).
Due: Week 11 – Sunday 3rd October 2021, 11:59 pm.
Minimum time expectation: This task will take approximately 10 – 14 hours to complete.
Learning Outcomes Assessed
The following learning outcomes are assessed by completing this assessment: K3-K4, S1-S3, A1
In particular, this assessment covers topics from weeks 10 and 11.
The entrepreneurial process includes all the functions, activities and actions that are part of
perceiving opportunities and creating organisations to pursue them. Bill Gates and Steve Jobs
are examples of entrepreneurial leaders who drove the information technology revolution that
transformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016).
Moore (1986) and Bygrave (2004) developed a four-stage model depicting the entrepreneurial
process. The process begins with recognising an opportunity from a business problem and
creating a business concept that articulates it. For the first steps, the entrepreneur (1) builds a
concept to solve the business challenge; (2) fashions a story that conveys the meaning of the
new venture, and (3) prepares a presentation that tells the story and explains the concept to
potential customers, investors and partners. After testing the concept with stakeholders, the
entrepreneur may go on to develop a complete business plan.
This is an individual task. Students will be required to:
a) undertake ideation and research then create (1) a written report and (2) a poster
presentation which champions a new IT business concept, and
b) record a video of an oral presentation discussing your business concept.
ITECH3002 – Assessment 4 – Entrepreneurship Project 2
Report (25 marks)
The written report should be in the format of a business report including the following sections:
Operations plan – Identify the problem and discuss the business opportunity that may
address it, showing an understanding of the market and potential customers.
Also discuss (as appropriate) business details, registration details, premises, organisational
chart, management and ownership, key personnel, products and/or services, innovation,
insurance, risk, legal considerations, operations and sustainability.
Marketing and social entrepreneurship plan – Define your marketing strategy this should
include: target market, market segmentation, unique value proposition, SWOT analysis,
marketing mix and marketing communication and social media (includes details of marketing
tools and advertising approach).
Financial plan – Explain the business/revenue model that your will utilise to realise the
opportunity. Produce a projected budget, this should include all revenue/income and expense
projections for the first 12 months. Indicate all sample costs such as registrations, insurance,
plant and equipment, office equipment etc. (as appropriate).
Strategic plan – Provide a mission statement. Explain your long-term strategy beyond the
first 12 months, indicate your business goals.
Include a list of any references consulted in preparation of the report.
A high quality report will include detailed accurate descriptions of all elements of the business
plan. It will demonstrate clear and concise language and provide evidence of research from
quality authentic sources.
Poster Presentation (20 marks)
The purpose of the poster is to give a brief visual summary of key aspects of your report on a
single, large page. It is not meant to be a reproduction of the report’s entire contents.
Specific criteria for the poster includes:
Details of your name, student ID number, title of work, lecturer/tutor name.
Key aspects of these sections of your business plan:
o Operations plan – Identify the problem and discuss the business opportunity that may
address it, showing an understanding of the market and potential customers. Highlight
key points from the written report.
o Marketing and social entrepreneurship plan – Summarise your marketing ideas.
o Financial plan – Explain key aspects of the business/revenue model that your will
utilise to realise the opportunity. Show the projected budget for the first 12 months.
o Strategic plan – Provide a mission statement. Explain key elements of your long-term
strategy beyond 12 months, indicate your business goals.
Include appropriate graphics, images and graphs.
Use appropriate design/layout techniques i.e. font type and size, and colour.
Be delivered electronically.
ITECH3002 – Assessment 4 – Entrepreneurship Project 3
The poster can be created using any appropriate software for example, MS PowerPoint, Prezi,
For assistance in preparing a poster presentation, see:
For example poster presentations, see:
Video Presentation (15 marks)
You will be required to record a short video using Kaltura or some other appropriate video editing
software in which you will discuss your business idea. (You can use other video recording
software to record, and then upload into Kaltura via Moodle).
Each student’s video should adhere to the following:
Include a discussion of key points of all business plan content sections
Demonstrate appropriate communication techniques (e.g. clear voice, audio easy to hear)
You should include appropriate visuals, such as slides from Powerpoint containing
images or text (not too much and not squished onto the slide), but should aim to include
your face for at least some portion (or all) of the recording.
Duration of no more than 6 minutes
For assistance in report writing techniques, see:
For advice about Referencing, see:
There are two submission links for this assessment.
Use the “Submit Assessment 4 Report and Poster” to submit your report (as either a PDF or
Word Document), and your Poster (as either a PowerPoint file, Prezi file or Microsoft Publisher
Use the “Submit Video Presentation” link to embed a video that you have uploaded to Kaltura (it
gives you the opportunity to upload the video to Kaltura, before you then select “embed”. (Note
that Moodle/Kaltura have a restriction of 100 MB maximum on file uploads). Please use
ITECH3002 – Assessment 4 – Entrepreneurship Project 4
This assignment will be marked by the course coordinator, lecturer and/or tutors. Feedback and
marks will be provided individually in Moodle. Marks will also be available in FDL Marks.
The marking guide is provided on the next page.
Plagiarism is the presentation of the expressed thought or work of another person as though it is
one’s own without properly acknowledging that person. You must not allow other students to copy
your work and must take care to safeguard against this happening. More information about the
plagiarism policy and procedure for the university can be found at
Your report and poster will be checked by Turn-it-in to confirm that the work is substantially
original work. The work you submit must not have been created for a previous assessment in
Please refer to the Course Description for information regarding late assignments, extensions,
and special consideration. A reminder all academic regulations can be accessed via the
university’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislation
Bygrave, W., & Zacharakis, A. (Eds.). (2009). The portable MBA in entrepreneurship (4th ed.).
Hoboken, NJ: Wiley.
Moore, C. F. (1986). Understanding Entrepreneurial Behavior: A Definition and Model. In
Academy of Management Proceedings (Vol. 1986, No. 1, pp. 66-70). Briarcliff Manor, NY:
Academy of Management.
Zacharakis, A., Bygrave, W., & Corbett, A. (2016). Entrepreneurship (4th ed.). Hoboken, NJ:
ITECH3002 – Assessment 4 – Entrepreneurship Project 5
Assessment Criteria Marks Available
Business plan content sections:
Operations plan /6
Marketing and social entrepreneurship plan /6
Financial plan /4
Strategic plan /4
Supporting Graphics and design /3
Report Total [25 marks] 0.0
Business plan content sections:
Operations plan – problem/business opportunity is discussed with
other key information /3
Marketing and social entrepreneurship plan /3
Financial plan – key aspects, budget is included /3
Strategic plan – mission statement, key elements of strategy, goals /3
Graphics help to communicate ideas
Layout is appealing and draws attention to key items
Poster Total [20 marks] 0.0
Discussion covers relevant key points from all 4 content sections /5
Communication approach/techniques and quality of voice
Organisation/Structure of the talk
Quality of support materials (such as slides/visuals) /3
Video Presentation Total [15 marks] 0.0
Total Mark [60 marks] 0.0
Total Worth after Scaling to be out of 25 /25