For example: “I take night classes at a university so I can make myself available for my target consumer – the ever-hungry college student. These students are voracious hot dog connoisseurs and are looking for the next level of pork perfection. This is where my business stands out. I will provide a high quality, low cost weenie that will leave the consumers satisfied. For less than $5, I will give the taste buds of my customers an experience to remember and leave them clamoring for the next connection with my carnivore’s dream. That is not all, I have also secured a vendor partnership with a local tofu-doggery where I can provide the means to satiate the appetite of the vegan population as well. My cart is earth conscious and is powered by recycled hot dog leftovers. This new composting technology, coined “dog-posting” also creates an aroma of hot dog deliciousness that will draw the crowds from afar.”
This brief write up is an exaggeration and can be scaled back or built out to demonstrate where you want to differentiate your submission. This was meant to show you that this can also be a fun exercise and you can get creative with your (Frank’s) new business.
In addition, prepare draft estimated financial statements for the bank to consider using this template.
The financial statements are going to be basic and will build on your fundamental knowledge from the first three chapters of the book. You will provide:
A basic income statement showing your expected sales and expenses (less than 1 page in total).
A partial balance sheet that will list the types of assets you need (less than 1 page in total). You should include the following items [cart, hot dogs, buns, mustard, ketchup] and add up to 5 more of your own choosing.
You can use the assets and expenses that are discussed during the Week 3 group brainstorm on Part 1 of the project. You may also want to refer to the following sites or do research on your own to get some idea of basic pricing:
Hot Dog University – Vienna Beef
So You Want to Start a Business? Why Not a Hot Dog Stand?