Market research showed that two main aspects of a torch are highly valued by users

Market research showed that two main aspects of a torch are highly valued by users. These are, firstly, the quality of the emitted light, perceived by users as being influenced by (apart from battery power) the bulb and the reflector, and secondly the ease of use of the torch, determined by the torch body and the switch. One low-valued feature of this particular torch design was the hanging loop on the base of the torch, which was hardly used at all and thus thought by most users to be redundant.


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