Identify the key problem(s), disruption or opportunity; demonstrate the use of creativity and creative tools and methods to develop three possible solutions.
Select one possible solution and recommend an implementation plan with justification and reasoning why the selected implementation plan is the one recommended.
Identification of problem, disruption and/or opportunity in the context of business
Explanation and demonstration of the rationale for tool selection and its application
Feasibility and viability analysis of the possible options/solutions
Convincing justification of the recommended implementation plan
Clear and actionable managerial recommendations