Transcribed Image Text: Red Lobster operates over 670 casual-dining seafood restaurants in

Transcribed Image Text: Red Lobster operates over 670 casual-dining seafood restaurants in
the US and Canada, employing more than 63,000 people. When
Red Lobster developed a new business strategy to focus on value
and improve its image, it established a new vision, mission, and
goals for the company. The restaurant chain simplified its menu
with the highest-quality seafood it could offer at mid-range prices,
traded its restaurants’ tropical themes for a crisp, clean look with
white-shirt-and-black-pants uniforms for its employees, and added
North-eastern coastal imagery to its menu and Web-site. Executing
the new mission and differentiation strategy required hiring fun,
hospitality-minded people who shared its values.
Although Red Lobster had not had any problem with hiring
restaurant managers, the company felt that the managers it hired did
not always reflect Red Lobster’s strategy, vision and values. The
company also realized that their old job descriptions did not reflect
the passion its new strategy needed from its employees.
Identify the steps that Red Lobster should take in writing its job
а.
descriptions to improve the fit between its new management hires and
its new business strategy?
b.
Identify different ways of collecting job related information?
с.
Identify ways to improve their existing job description and job
specification for the restaurant manager.

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