What is cultural blindness? What are the dangers for a company being culturally blind to its business environment?

  1. What is cultural blindness? What are the dangers for a company being culturally blind to its business environment?
  2. What is the difference between an early awareness system (EAS) and an early warning system (EWS)? Why are intelligence and warning systems necessary for global corporations?
  3. Do you think it is necessary for global corporations to establish EAS and EWS systems in host countries such as China and Russia where the news media don’t operate freely?
  4. As a corporate diplomat would you advise a global company to do an occasional town hall type meeting to assess public reactions to its business practices in a host country?

Case question(required):

  1. Consider the United CEO’s initial response. How would you, as the United CEO, have responded differently to this to avoid reputational damage?

The following texts are used in the course:

  • Argenti, Paul.Corporate Communication, 8th Edition. New York: McGraw Hill, 2022.
  • Kline, John M.Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010.
  • Steger, Ulrich.Corporate Diplomacy: The Strategy for a Volatile, Fragmented Environment. Chichester, England: John Wiley &Sons, 2003.
  • Steger
    • Chapter, 5
  • Argenti
    • Chapters 4
    • Case: “United Airlines Flight 3411”
  • Melymuka, Kathleen. “Early-Warning System: How to avoid being blindsided by the future.”Computer World, 28 November 2005. (Library link)
  • Kriendler, John.Anticipating Crises. NATO Review.
  • Aly, Heber. “The push to anticipate crises gains steam.”The New Humanitarian, September 2021.

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