Which of the following is an advantage offered by co-branding?

Which of the following is an advantage offered by co-branding?

 

a. Brand equity is stabilized.

b. Retailers have exclusive products that cannot be purchased from competitors.

c. Manufacturers do not have to invest in creating their own brand names.

d. Advertising, sales, promotion, and marketing must be carefully coordinated.

e. A company can expand its existing brand into a category it otherwise might have difficulty entering alone.


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